Oct 1, 2009

Alzheimer's Association "Stolen Plans" :30 TV Spot

The fading images of individuals in this Alzheimer's Association TV spot represent loss: The loss of memories from the past, but also moments and experiences that will never take place in the future. Also, the visual technique shows how Alzheimer's impacts not just the individual, but also the loved ones around them. This TV spot is part of an overall campaign that includes national TV as well as radio, print and online.

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